When a Bargain is Not a Bargain

Smart Shopping – Taking Time to Think

We have all been there – suddenly in front of us is that great/shinny/new thing that we have to have and look – it is on SALE – it is a BARGAIN!

Although we have not budgeted for it, frugal living has put us in the enviable position of being able to pay for it with cash.

So what is stopping us? Why are we standing in the aisle thinking and not running towards the checkout till with the item clutched firmly in our hands?

Frugal Thinking – Overcoming Consumer Conditioning

As frugal consumers there may be a number of reasons we are wisely putting on the breaks – not the least of which is our awareness of and resistance to consumer conditioning.

What is consumer conditioning?

It can be a multitude of factors including such things as

  • positioning/wording/graphics on the product’s display,
  • use of the word ‘Sale’ and implied limitations on availability,
  • music and store ambiance,
  • the ads we may have seen about the product,
  • colour and shape of the product,
  • perceived coolness/hipness of the product/brand, and
  • many, other marketing/advertising/conditioning factors.

Simply put, we have received countless marketing and conditioning messages about buying and products that has almost nothing to do with our ‘real need’ for a given product.

Realizing that your desire for the item may have very little to do with the item or your ‘need’ for it – can help to break your consumer programming and enable you to make better, more rational and informed decisions about spending your money – if you take the time to think.

Frugal Shoppers: Beware of ‘Bargains’

One type of ‘consumer conditioning’ that can be especially hard for us frugal types to resist is a ‘bargain’ in the form of a ‘sale’.

We want to make the most of our money – and we realize that there are times we need to act quickly to secure he best price on a particular time. However, just as ‘new’ attracts the early adopter of items – ‘sale’ is designed to attract us frugal types.

Many of us thrive on the challenge of finding the perfect ‘bargain’ but it is important to remember:

“A bargain ain’t a bargain unless it’s something you need.”
–Sidney Carroll

Take the time to think before you buy that ‘bargain’.

Take Your First Step Towards A Debt Free Life

If you are overwhelmed by debt and live in the Toronto area, call us at 416-498-9200 to book a FREE, confidential appointment. We will review your financial situation in detail and discuss all of your options with you. Alternatively, you can fill out the form below and our team will reach out to you. 

Share This!

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest

Ready to live debt free?

The best decision I've made was to contact David Sklar & Associates, they are experts in this matters and also have dedicated Licensed Counsellors that provide the best customer support, like Rhoda Lewis, who I highly recommend. She worked tirelessly on my case, explaining ever detail to me willingly. She demonstrates a true interest in her clients. I appreciate how she patiently walked me through what to do, step by step. I now have control over my finances, as a result my life is much more peaceful and I can focus on what matters. Thank you!
Nilda H.
20:18 16 Jun 22
Very helpful and friendly! I am more than satisfied with my experience here. And more than happy with the outcome! Would definitely recommend .
Peggy Bulger
15:10 14 Jun 22
Jerry at David SKLAR helped me thoroughly understand my options and made me feel at ease. If you are looking at this type of service/help, I 100% recommend you give them a call.
Colleen H
12:50 14 Jun 22
Rhoda is a wonderful person, She help me and guided me throughout the process. I couldn’t do it without her support and expertise. Now I can start fresh and full of hope of a better life ahead of me.
ariezel erandio
21:33 06 Jun 22
The service I recieved from David Sklar and Associates was great. I was able to meet with Christin Sylver. She is kind, understanding and, professional. She was able to answer all the quesions that I had regarding my debt. At the end of our meetings, I felt that there is a heavy burden lifted from my shoulders. I recommend Chistine to anyone who is looking into debt relief.
Aliya H
12:11 04 Jun 22
Jerry is a very patient person, he answered all my questions and made this experience so smooth and easy for me. I was not sure what to expect but dealing with him made me feel so much better. He sure knows what he is doing and how to put people at ease for sure (should have done this long ago). I recommend him to anyone I am so glad I had him on my side and now to do my part. Thanks Jerry ur greatPattie
Patty Murphy
21:34 18 May 22
Rhoda Lewis helped me achieve a fresh start two and half years ago! She was very professional with a very warm, caring personality! I emailed her today with a question and she responded quickly. She's great at her chosen profession!!
Debbie Livingston
01:24 11 May 22
Nothing but good things to say about Jackie. She was so nice and so understand and everything was so quick and easy. In a matter of a week, there was the solution that I never thought was possible. Thank you so very much for everything that you have done. ❤️❤️❤️
Cassandra Keenan
21:05 10 May 22
I was in a lot of debt and stress, Jackie Stanley with David Sklar & Associates was very professional, and extremely helpful with getting out of debt. I should of did this sooner, they take the all the weight and stress of a persons shoulders, amazing team at David Sklar & Associates!!
Hubert Z
03:08 10 May 22
Jackie helped me out during a really tough time and she made the entire process very easy and painless. I highly recommend reaching out to her if you find yourself in any financial trouble. You won’t be disappointed!
prettylush 13
02:42 10 May 22
js_loader