When a Bargain is Not a Bargain

Table of Contents

Smart Shopping – Taking Time to Think

We have all been there – suddenly in front of us is that great/shinny/new thing that we have to have and look – it is on SALE – it is a BARGAIN!

Although we have not budgeted for it, frugal living has put us in the enviable position of being able to pay for it with cash.

So what is stopping us? Why are we standing in the aisle thinking and not running towards the checkout till with the item clutched firmly in our hands?

Frugal Thinking – Overcoming Consumer Conditioning

As frugal consumers there may be a number of reasons we are wisely putting on the breaks – not the least of which is our awareness of and resistance to consumer conditioning.

What is consumer conditioning?

It can be a multitude of factors including such things as

  • positioning/wording/graphics on the product’s display,
  • use of the word ‘Sale’ and implied limitations on availability,
  • music and store ambiance,
  • the ads we may have seen about the product,
  • colour and shape of the product,
  • perceived coolness/hipness of the product/brand, and
  • many, other marketing/advertising/conditioning factors.

Simply put, we have received countless marketing and conditioning messages about buying and products that has almost nothing to do with our ‘real need’ for a given product.

Realizing that your desire for the item may have very little to do with the item or your ‘need’ for it – can help to break your consumer programming and enable you to make better, more rational and informed decisions about spending your money – if you take the time to think.

Frugal Shoppers: Beware of ‘Bargains’

One type of ‘consumer conditioning’ that can be especially hard for us frugal types to resist is a ‘bargain’ in the form of a ‘sale’.

We want to make the most of our money – and we realize that there are times we need to act quickly to secure he best price on a particular time. However, just as ‘new’ attracts the early adopter of items – ‘sale’ is designed to attract us frugal types.

Many of us thrive on the challenge of finding the perfect ‘bargain’ but it is important to remember:

“A bargain ain’t a bargain unless it’s something you need.”
–Sidney Carroll

Take the time to think before you buy that ‘bargain’.

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I was quite nervous and a little embarrassed that I needed financial advice. I met with Jerry Janiec and he was very helpful. He made me feel comfortable and explained everything in easy to understand terms so that I understood what my options were. I would recommend David Sklar & Associates for anyone in my position.
Melissa Blackburn
19:53 17 Nov 22
I was fortunate enough to be referred to David Sklar & Associates Inc. by a family member. Now in the10th month of a Consumer Proposal process, I am very impressed with the organization, professionalism and impeccable customer representation that I have experienced. To this effect, I amparticularly thankful to Jerry Janiec and Rhoda Lewis for their excellent work.
Suzanna Vaclavik
12:21 16 Nov 22
Recently dealt with Christine at David Sklar & Assoc. and worked out a Consumer Proposal to put forth to my creditors for my Credit Card debt. She was very courteous, professional and put me at ease with a proposal that I can afford on a monthly basis, which will eliminate my debit in a reasonable timeframe. I would recommend Christine and this firm in a heartbeat. Very happy with the service and attention I got !!
Patrick Kovanchak
01:59 15 Nov 22
Excellent customer service. Special thanks to Olga for being prompt and helpful. She’s a star. Bibi is helpful as well. Great agency to work with.
Fady Tadros
19:28 14 Nov 22
After seeing your commercial play on CP24, I realized that it addressed all the questions and concerns I had about my financial situation. It all started with my one phone call to your office. I had the extreme pleasure of working with Cori Naron at your St. Clair West office in September 2022. She took the time to explain what my options were knowing that it was a very stressful situation with my debt load. She made me feel at ease with my decision to file a consumer proposal and outlined the benefits to me. She is thorough and her attention to detail is outstanding. While it takes a little while to reap the benefits of making this hard decision, she took the time to reassure me that it was in my best financial interest. Well done David Sklar & Associates for having such an amazing representative at your company and for allowing me to "get a fresh start"!
David
14:31 14 Nov 22
Very highly perfection individual, well executed and greatly knowledgeable in his work, which guided me me the right decisions making opportunities. Thank you.Sincerely, Peter Romasz
Peter Romasz
20:18 13 Nov 22
Trina Powell was very helpful and made the process very easy. Thanks again for all your help.
Jennifer Hager
17:59 06 Nov 22
Jerry is a caring, trustful, knowledgeable and competent Sklar associate. He understood my needs and quickly went to work on my behalf. Ever indebted to David Sklar and Associates and especially to Jerry for his professionalism and caring approach.
David Craig
19:31 31 Oct 22
Jerry Janiec is very knowledgeable and very helpful everything he explained to me was straightforward and very easy to understand. I'm very pleased to be working with Jerry to become debt free. I will definitely be recommending to any friends or colleagues your services.Thank you again for helping me get on the road to be debt free. 5 Stars is well deserved.
Christopher Rakobowchuk
17:41 27 Oct 22
Hi there! I am very glad to met this company, especially Jackie Stanley. Thanks for her great work and help me to save my money! Very appreciable!
Mehri Agil
02:43 26 Oct 22
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