Smart Shopping – Free is Free

Table of Contents

The Difference Between Free, Gift and Bonus

The inaccurate use of ‘Free’ and ‘Gift’ is a type of marketing that is truly irritating. It is a misuse of English and is meant to spur buyers into purchasing something in the misguided belief they are getting something for nothing.

According to Merriam-Webster online:

free (when referring to money) – means ‘not costing any money’

gift – means ‘something voluntarily transferred by one person to another without compensation’

bonus – means ‘something in addition to what is expected or strictly due’

However – as consumers we are constantly bombarded with marketing terms like:

Free with the purchase of … – NO – this is a bonus it is NOT Free

Buy 2 get 1 Free … – NO – this is a 33.3% off sale on the purchase of 3 items – it is NOT Free

Gift with the purchase of … – NO – this is a bonus it is NOT a Gift

Free Gift with the purchase of… – Double NO – this is a bonus it is NOT Free and it is NOT a Gift

Something for Nothing

There are times you can get something for free – for example our initial consultations really are free, there are no fees and no obligations to have us review your serous debt problems at any of our Toronto area offices.

However, in general there is very little in the world of commerce that is in fact free. And as a smart consumer, you need to be aware of the Free Gift ‘buy button’ that marketers will try to push.

Clearly, marketers have more than one ‘buy button’ in their bag of tricks – as a smart shopper you need to be aware of those buttons that have the most impact on you and learn to avoid them.


Take Your First Step Towards A Debt Free Life

If you are overwhelmed by debt, call us at 1-844-962-9200 to book a FREE, confidential appointment. We will review your financial situation in detail and discuss all of your options with you. Alternatively, you can fill out the form below and our team will reach out to you. 

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The team at David Sklar and Associates Inc are very professional and are willing to help you get out of debt. Highly recommended.
Melissa MacKenzie
12:35 29 Mar 23
I would like to thank the team at David Sklar and associates inc. for all the time and effort they put in to support this process for me. This topic can be challenging to disclose but a big thank you to Christine for going above and beyond in guiding me through all my options and supporting me through the decisions. I cannot recommend this group enough , as they have shown me compassion , knowledge , and understanding throughout the entire process. I look forward to the next step of this process and learning how the proper way of becoming financially educated through the support of their financial counselling team. For anyone who is struggling , just know that there is a wonderful group of educated professionals at David Sklar who are available to help!
Michelle Plouffe
18:45 14 Mar 23
It took me awhile to get up the courage to contact David Sklar but I’m so glad I did. Trina walked through my options with me and provided the knowledge I needed to make a decision to help turn my financial situation around. She is patient and empathetic and answered any and every question that I had. Trina provided me the reassurance I needed that I was making the best decisions for me and my family. I’m so happy that I reached out and now have a plan to get back on track.
M. Mackenzie
19:59 12 Mar 23
Trina was very helpful and thorough.
Sam M
15:26 12 Mar 23
Christine was very helpful, kind, and understanding. She explained everything thoroughly, answered any questions I had, and was responsive to any concerns I had. 100% would recommend
Katherine Campbell
17:29 08 Mar 23
Jackie Stanley is excellent she took the time to explain everything to me and I am so grateful to her for giving me a fresh financial start so if you have any doubts don’t and go see her if you want to achieve financial freedom!
Heather Helfield
21:24 06 Mar 23
Amazing friendly staff that knows what they are going. They make a difficult situation not so bad. Would give 10 stars if I could.
alie Balan
22:37 25 Feb 23
Very helpful and kind and gave me all the available options before helping me decide which one was best for me. I would definitely recommend Jackie
Alison Rivard
01:01 21 Feb 23
Great experience i was in financial trouble and someone of my friends recommended this company. Cori is a wonderful and welcoming person she did a very good job and came up with a smooth and flexible monthly payment after the reduction. i highly recommend this company. Thank you David sklar and special thanks to Cori.❤️🙏🏻
Jasmine Joseph
22:08 13 Jan 23
Met up with Mr. Jason Sklar to discuss more in person, very thorough and clear. He is very kind and thoughtful, I will be referring anyone with the same situation to David Sklar & Associates.
Ariel Domingo
02:33 29 Dec 22
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