Smart Shopping – Free is Free

Table of Contents

The Difference Between Free, Gift and Bonus

The inaccurate use of ‘Free’ and ‘Gift’ is a type of marketing that is truly irritating. It is a misuse of English and is meant to spur buyers into purchasing something in the misguided belief they are getting something for nothing.

According to Merriam-Webster online:

free (when referring to money) – means ‘not costing any money’

gift – means ‘something voluntarily transferred by one person to another without compensation’

bonus – means ‘something in addition to what is expected or strictly due’

However – as consumers we are constantly bombarded with marketing terms like:

Free with the purchase of … – NO – this is a bonus it is NOT Free

Buy 2 get 1 Free … – NO – this is a 33.3% off sale on the purchase of 3 items – it is NOT Free

Gift with the purchase of … – NO – this is a bonus it is NOT a Gift

Free Gift with the purchase of… – Double NO – this is a bonus it is NOT Free and it is NOT a Gift

Something for Nothing

There are times you can get something for free – for example our initial consultations really are free, there are no fees and no obligations to have us review your serous debt problems at any of our Toronto area offices.

However, in general there is very little in the world of commerce that is in fact free. And as a smart consumer, you need to be aware of the Free Gift ‘buy button’ that marketers will try to push.

Clearly, marketers have more than one ‘buy button’ in their bag of tricks – as a smart shopper you need to be aware of those buttons that have the most impact on you and learn to avoid them.


Take Your First Step Towards A Debt Free Life

If you are overwhelmed by debt, call us at 1-844-962-9200 to book a FREE, confidential appointment. We will review your financial situation in detail and discuss all of your options with you. Alternatively, you can fill out the form below and our team will reach out to you. 

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I had a great experience with Jerry Janiec and his team at David Sklar and associates. Within a week I was already accepted and filed for bankruptcy and in a few months I will be debt free! It feels like a lot of stress is off my shoulders. Jerry and his team are very friendly, helped me along the way and was there to explain every detail of the process with me. He gave my his card and is just an email/call away if I need any help with paperwork and completing my duties. He is a very patient and kind professional and I am so glad I chose him and this company to help me fix my financial problems. If you need help with a consumer proposal or bankruptcy (like I did) I highly recommend Jerry Janiec and David Sklar and associates!
Lisa Gomez
Very professional and caring. Cori, explain everything and listened to my situation. If I didn't understand, she will explain it again. I'm glad that I went to David Sklar and Associates for my financial difficulties.
Richard Hong
Great experience with this company . Especially Jennifer N. communication was amazing and really helped out my situation. Highly recommended her and David S .
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Everything went well. I will update in 5 years
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My experience with Cori was phenomenal. Cori took the time to explain the process thoroughly, listened to my concerns and reassured me. Cori has exceptional people skills and cares about the people she is helping. The experience throughout was professional, kind, warming and inviting.
A huge thank you to Jackie S and to the David Sklar and Associates team. Steps made easy , Jackie S has been there during the entire process , whether it was through emails or phone calls . I felt acknowledged and respected . I’d recommend David Sklar and Associate at a heart beat !! Cheers , Dennis
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Very happy to talk with grace and she explained my options.Grace is very knowledgeable,friendly,and helpful. She made feel very comfortable,with her help I am on the road to be debt free. She relieved so much stress. I highly recommend them.
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David Sklar & associates is the place to be if you’re looking for help on your debt consolidation. Kudos on their staff Miss Grace Cuffaro who were very patient guiding me on complying all required documents.
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Reduced my stress and gave me a second life. Sincere heartfelt thanks to the team.
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I am very pleased with the experience with your company. Great customer service and very professional. They made me feel like dealing with caring and friendly people. Jackie is a sweet lady. All of them very helpful.
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