Smart Shopping – Free is Free

The Difference Between Free, Gift and Bonus

The inaccurate use of ‘Free’ and ‘Gift’ is a type of marketing that is truly irritating. It is a misuse of English and is meant to spur buyers into purchasing something in the misguided belief they are getting something for nothing.

According to Merriam-Webster online:

free (when referring to money) – means ‘not costing any money’

gift – means ‘something voluntarily transferred by one person to another without compensation’

bonus – means ‘something in addition to what is expected or strictly due’

However – as consumers we are constantly bombarded with marketing terms like:

Free with the purchase of … – NO – this is a bonus it is NOT Free

Buy 2 get 1 Free … – NO – this is a 33.3% off sale on the purchase of 3 items – it is NOT Free

Gift with the purchase of … – NO – this is a bonus it is NOT a Gift

Free Gift with the purchase of… – Double NO – this is a bonus it is NOT Free and it is NOT a Gift

Something for Nothing

There are times you can get something for free – for example our initial consultations really are free, there are no fees and no obligations to have us review your serous debt problems at any of our Toronto area offices.

However, in general there is very little in the world of commerce that is in fact free. And as a smart consumer, you need to be aware of the Free Gift ‘buy button’ that marketers will try to push.

Clearly, marketers have more than one ‘buy button’ in their bag of tricks – as a smart shopper you need to be aware of those buttons that have the most impact on you and learn to avoid them.

 

Take Your First Step Towards A Debt Free Life

If you are overwhelmed by debt and live in the Toronto area, call us at 416-498-9200 to book a FREE, confidential appointment. We will review your financial situation in detail and discuss all of your options with you. Alternatively, you can fill out the form below and our team will reach out to you. 

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The best decision I've made was to contact David Sklar & Associates, they are experts in this matters and also have dedicated Licensed Counsellors that provide the best customer support, like Rhoda Lewis, who I highly recommend. She worked tirelessly on my case, explaining ever detail to me willingly. She demonstrates a true interest in her clients. I appreciate how she patiently walked me through what to do, step by step. I now have control over my finances, as a result my life is much more peaceful and I can focus on what matters. Thank you!
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20:18 16 Jun 22
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Peggy Bulger
15:10 14 Jun 22
Jerry at David SKLAR helped me thoroughly understand my options and made me feel at ease. If you are looking at this type of service/help, I 100% recommend you give them a call.
Colleen H
12:50 14 Jun 22
Rhoda is a wonderful person, She help me and guided me throughout the process. I couldn’t do it without her support and expertise. Now I can start fresh and full of hope of a better life ahead of me.
ariezel erandio
21:33 06 Jun 22
The service I recieved from David Sklar and Associates was great. I was able to meet with Christin Sylver. She is kind, understanding and, professional. She was able to answer all the quesions that I had regarding my debt. At the end of our meetings, I felt that there is a heavy burden lifted from my shoulders. I recommend Chistine to anyone who is looking into debt relief.
Aliya H
12:11 04 Jun 22
Jerry is a very patient person, he answered all my questions and made this experience so smooth and easy for me. I was not sure what to expect but dealing with him made me feel so much better. He sure knows what he is doing and how to put people at ease for sure (should have done this long ago). I recommend him to anyone I am so glad I had him on my side and now to do my part. Thanks Jerry ur greatPattie
Patty Murphy
21:34 18 May 22
Rhoda Lewis helped me achieve a fresh start two and half years ago! She was very professional with a very warm, caring personality! I emailed her today with a question and she responded quickly. She's great at her chosen profession!!
Debbie Livingston
01:24 11 May 22
Nothing but good things to say about Jackie. She was so nice and so understand and everything was so quick and easy. In a matter of a week, there was the solution that I never thought was possible. Thank you so very much for everything that you have done. ❤️❤️❤️
Cassandra Keenan
21:05 10 May 22
I was in a lot of debt and stress, Jackie Stanley with David Sklar & Associates was very professional, and extremely helpful with getting out of debt. I should of did this sooner, they take the all the weight and stress of a persons shoulders, amazing team at David Sklar & Associates!!
Hubert Z
03:08 10 May 22
Jackie helped me out during a really tough time and she made the entire process very easy and painless. I highly recommend reaching out to her if you find yourself in any financial trouble. You won’t be disappointed!
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02:42 10 May 22
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